Peter Deitz, founder of Social Actions, spoke last evening at the Ethos Roundtable about Web 3.0, the Philanthropic Web. Peter founded Social Actions, whose slogan is, "you make a difference, we make it easy," to help people take action on social issues.
Social Actions is an action aggregator. An aggregator is a website that pulls in feeds from other websites. Many people are familiar with news aggregators that pull in news articles from other websites. Aggregators can work by pulling information from pre-approved or pre-selected sites, which is how Social Actions works, or by searching the web for relevant text based on a search algorithm. Social Actions targets the hubs of civic engagement opportunities on the web and aggregates the action feeds. Action feeds are the social actions people can take, such as donate something, volunteer, give to a cause, attend a rally, etc.
Here's how this works. I want to volunteer or donate or work on a social issue, etc. I could go to a search website that I already about and see if they have any opportunities that fit my interest. If they do, then I can take action on that interest and connect with the organization that listed the opportunity. But what if that search website doesn't have the opportunity I'm looking for? What if the organization with the need didn't list opportunity on the search website I know about?
Social Actions subscribes to the feed from more than 50 such websites and is actively working to add more to the list of participating organizations. If I go to Social Actions to search for my opportunity, I will get relevant information from multiple partners who have opportunities that fit my criteria. Social Actions does not list opportunities; it lets other organizations manage that while it subscribes to their feeds to provide the opportunities to the widest possible audience.
Organizations with social actions available benefit from wider posting of their opportunities. Individuals benefit from having a wider range of opportunities from which to choose. Once you find the opportunity, you click on it and go directly to the website listing that opportunity. Social Actions tracks its click-throughs so it knows how well it serves partnering organizations.
The opportunities that Social Actions lists run the gamut from youth to health to petitions to climate and many, many more. If you have a cause you care about, you'll probably find it there. And if you have a favorite search website you use to find or post opportunities, you'll probably find them on Social Actions.
Peter believes that the non-profit community should define Web 3.0 and not wait for the for-profit community to do so. That means they should create the tools they need to spread their mission, organize, get volunteers and/or donors, and -- most important --they need to define the standards for these web-based tools or others will define them.
Defining standards for Linked Data is a huge project; one that Tim Berners-Lee, founder of the World Wide Web (the www in those Internet addresses) and Director of the World Wide Web Consortium (W3C), is actively pursuing. Linked Data, simply put, is data embedded on a website that becomes searchable and usable; it links the data to other data sets (locations, news, actions, etc.) and helps create the Symantic Web*.
Currently, search engines provide lots of raw data; do a topical search and you may have thousands of possible links. Using Linked Data, the same search could narrow the results to much more relevant data, eliminating sites that may mention the keywords but are not relevant in actual context.
Once again, the Ethos Roundtable provided a timely, informative topic to the non-profit community. Deborah Finn always seems to be on the cutting edge of technology for non-profits. She knows who is "in the know" and uses Ethos Roundtable to bring them to us. Ethos Roundtable is an informal group of people who are interested in 1) measuring and extending ethos, and 2) using technology for positive social change. They meet once a month in Harvard Square (Cambridge, Massachusetts, USA) for discussions and presentations.
*Symantic Web: According to wikipedia, the Symantic Web is "an evolving development of the World Wide Web in which the semantics of information and services on the web is defined, making it possible for the web to understand and satisfy the requests of people and machines to use the web content."
Showing posts with label nptech. Show all posts
Showing posts with label nptech. Show all posts
Wednesday, July 22, 2009
Wednesday, July 15, 2009
Engaging My Community Using Social Media
This morning's post is in response to the question, "How has engaging your community changed with your use of social media?" The question was posed by Amy Sample Ward as the July Net2 Think Tank. The Think Tank is sponsored by Net2d (Net Squared) which is an initiative from techsoup. The answer has multiple parts because I am part of several communities, as are most of us.
My organization is not yet using social networking tools other than to post job openings. My personal use of social networking tools is beginning to creep into the picture though. And, they are in the early stages of website redesign that will bring more community/client interaction to them through the website. They will do more with social networking, I'm sure, once they understand it better and can clarify how to use it to enhance their mission.
Client Community
For my client community, social media hasn't had as much effect on how I engage because so many of my clients are not using social media. I hope this will change and I am actually a partner in an effort, the Cyber Cafe @ Malden Square, to provide the technology, tools, and training so they can engage electronically. But many of them are a long way off from doing so. Despite this, I use blogging tools to provide resources and other information to them and thus am exposing them to bits and pieces of it. It's very limited engagement, as it's primarily one way communication.
One example is a jobs posting list. We used to print out copious pages of job listings and place them in a binder and hope people would find something that fit them. It was a huge drain on resources and often out-of-date. Now, we use a blogging tool to email job postings to the blog as they arrive on our desk and link that site off our main site. Clients sit down at the public computers and can search through current listings and email their resume without ever having to print anything out. It saves time, money, and trees. It puts them in charge of the process as they can use hyperlinks to explore other job opportunities with that company too.
Even with limited use, client feedback is strongly positive. They come looking for assistance with one issue, but end up with tools that will help them work on several issues. These tools empower them, even if they're not the one using the tool. If they don't know how to use a computer or a particular tool, the Cyber Cafe often has volunteers who can work one-on-one with them to learn and yet be productive during that learning curve. They walk out the door with more options that they had when they came in the door.
Peer Community
Social networking has expanded my ability to keep up with my peers within my organization as well as in the larger community. I'm a networker. I have a question or problem -- I ask someone whom I think will know the answer. I don't care much about organizational boundaries. Someone out there probably knows the answer and I use lists, contacts, and shared contacts* to get answers. LinkedIn has good tools for that. I tend to use Facebook more, though. It just is a more relaxed, casual interface; I use it a lot for professional pursuits and I also use it for personal pursuits.
A colleague from another organization and I just set up a social networking tool for a network of organizations who meet regularly around health care access. We physically meet monthly; in the virtual world, we can meet more often and accomplish so much more; share resources, ideas, and documents; collaborate more quickly on deadline oriented issues, etc. For my tastes, having a group that combines social networking with face-to-face gatherings is ideal.
All work and no play makes Claire grumpy. So I also use social networking with my peers to be me -- playful, joking, serious, hard working... The social time we spend with people is often what drives them to come to us with a work question. In fact, I think it's very important to be able to socialize with your colleagues, away from work, occasionally. Timewise, it doesn't happen often in the real world because our days are long and the work is intense. In the virtual world, however, I can take a few minutes in the early morning or late evening and engage using social networking and do something frivolous with them. Facebook has some fun tools for that.
Volunteer Community
Volunteers are unpaid staff; that's a long-held philosophy of mine. So they need the same nurturing (if not more) as paid staff, yet I don't have a lot of time to spend with them. And many of them are not physically on site; they're on committees or work on projects remotely. Various social networking tools aide me in communicating, informing, scheduling, and generally interacting with them. Wiggio has become my recent group collaboration tool. It's fairly new and is developing new tools, but I need basic calendaring and communication for now and it does the job.
What's Coming
As I develop better CMS (content management sytem) web developer skills, I'll be converting a bunch of my websites to ones where all 3 of these communities can interact more easily, which basically means sharing my networks more broadly. What I see happening as a result is that some of these will overlap.
I don't want to lose sight of the fact that sometimes we need to keep our client community somewhat distanced from our personal communities. So I don't want too much overlap. There are times when we need to close our door and have some time for ourselves. Client needs can be overwhelming and that's where I do need boundaries. Many of our clients don't have any boundaries. So expanding social networking to meet their needs will take some balance between meeting their needs and meeting my own needs for a separate space and some "me time."
For me, spending less time on the phone trying to chase down a lead, answer, or person is one of the blessings of Web 2.0 tools. Phone tag is so wasteful. Sending an email is more productive. But using a tool that gets the message out to many, with responses from a broader community, including our clients, brings more options into play.
Options -- I like having options, especially since there are no "one size fits all" solutions to people's problems. At the end of the day, I have to remember that I am not dealing with problems, I am dealing with people. Social Networking tools put me in touch with so many more people, who arrive at solutions differently and arrive at different solutions. I end up with more information, more options, and better solutions that let me do a better job of helping the client who doesn't use social networking -- yet!
*shared contacts: for the uninitiated, my definition of a shared contact is someone who is not in my network but is in one of my network contact's network; I ask you and you ask that person and put us in touch with each other.
My organization is not yet using social networking tools other than to post job openings. My personal use of social networking tools is beginning to creep into the picture though. And, they are in the early stages of website redesign that will bring more community/client interaction to them through the website. They will do more with social networking, I'm sure, once they understand it better and can clarify how to use it to enhance their mission.
Client Community
For my client community, social media hasn't had as much effect on how I engage because so many of my clients are not using social media. I hope this will change and I am actually a partner in an effort, the Cyber Cafe @ Malden Square, to provide the technology, tools, and training so they can engage electronically. But many of them are a long way off from doing so. Despite this, I use blogging tools to provide resources and other information to them and thus am exposing them to bits and pieces of it. It's very limited engagement, as it's primarily one way communication.
One example is a jobs posting list. We used to print out copious pages of job listings and place them in a binder and hope people would find something that fit them. It was a huge drain on resources and often out-of-date. Now, we use a blogging tool to email job postings to the blog as they arrive on our desk and link that site off our main site. Clients sit down at the public computers and can search through current listings and email their resume without ever having to print anything out. It saves time, money, and trees. It puts them in charge of the process as they can use hyperlinks to explore other job opportunities with that company too.
Even with limited use, client feedback is strongly positive. They come looking for assistance with one issue, but end up with tools that will help them work on several issues. These tools empower them, even if they're not the one using the tool. If they don't know how to use a computer or a particular tool, the Cyber Cafe often has volunteers who can work one-on-one with them to learn and yet be productive during that learning curve. They walk out the door with more options that they had when they came in the door.
Peer Community
Social networking has expanded my ability to keep up with my peers within my organization as well as in the larger community. I'm a networker. I have a question or problem -- I ask someone whom I think will know the answer. I don't care much about organizational boundaries. Someone out there probably knows the answer and I use lists, contacts, and shared contacts* to get answers. LinkedIn has good tools for that. I tend to use Facebook more, though. It just is a more relaxed, casual interface; I use it a lot for professional pursuits and I also use it for personal pursuits.
A colleague from another organization and I just set up a social networking tool for a network of organizations who meet regularly around health care access. We physically meet monthly; in the virtual world, we can meet more often and accomplish so much more; share resources, ideas, and documents; collaborate more quickly on deadline oriented issues, etc. For my tastes, having a group that combines social networking with face-to-face gatherings is ideal.
All work and no play makes Claire grumpy. So I also use social networking with my peers to be me -- playful, joking, serious, hard working... The social time we spend with people is often what drives them to come to us with a work question. In fact, I think it's very important to be able to socialize with your colleagues, away from work, occasionally. Timewise, it doesn't happen often in the real world because our days are long and the work is intense. In the virtual world, however, I can take a few minutes in the early morning or late evening and engage using social networking and do something frivolous with them. Facebook has some fun tools for that.
Volunteer Community
Volunteers are unpaid staff; that's a long-held philosophy of mine. So they need the same nurturing (if not more) as paid staff, yet I don't have a lot of time to spend with them. And many of them are not physically on site; they're on committees or work on projects remotely. Various social networking tools aide me in communicating, informing, scheduling, and generally interacting with them. Wiggio has become my recent group collaboration tool. It's fairly new and is developing new tools, but I need basic calendaring and communication for now and it does the job.
What's Coming
As I develop better CMS (content management sytem) web developer skills, I'll be converting a bunch of my websites to ones where all 3 of these communities can interact more easily, which basically means sharing my networks more broadly. What I see happening as a result is that some of these will overlap.
I don't want to lose sight of the fact that sometimes we need to keep our client community somewhat distanced from our personal communities. So I don't want too much overlap. There are times when we need to close our door and have some time for ourselves. Client needs can be overwhelming and that's where I do need boundaries. Many of our clients don't have any boundaries. So expanding social networking to meet their needs will take some balance between meeting their needs and meeting my own needs for a separate space and some "me time."
For me, spending less time on the phone trying to chase down a lead, answer, or person is one of the blessings of Web 2.0 tools. Phone tag is so wasteful. Sending an email is more productive. But using a tool that gets the message out to many, with responses from a broader community, including our clients, brings more options into play.
Options -- I like having options, especially since there are no "one size fits all" solutions to people's problems. At the end of the day, I have to remember that I am not dealing with problems, I am dealing with people. Social Networking tools put me in touch with so many more people, who arrive at solutions differently and arrive at different solutions. I end up with more information, more options, and better solutions that let me do a better job of helping the client who doesn't use social networking -- yet!
*shared contacts: for the uninitiated, my definition of a shared contact is someone who is not in my network but is in one of my network contact's network; I ask you and you ask that person and put us in touch with each other.
Wednesday, June 17, 2009
Online Capacity Mapping and Resource Matching for Nonprofits
"I was first inspired to think about one giant web-based tool for capacity mapping and resource matching for nonprofits..."
That was Deb Finn's opening line to tell us the topic of last night's Ethos Roundtable. Of course, this is huge and there is no one tool out there right now. It's more like a garden of available tools that, partly through conversations with Deb on this topic, are converging. As Deb herself states, "It's also clear that this could be many separate projects with clever mash-ups and data interchanges. In the age of XML, it does not have to be a monolith with one owner, one web host, and one platform."
The neat thing is, much of this is out there now. The difficult part is, it's not yet organized into anything recognizable. Yet. Getting it into a recognizable shape is why I used the garden analogy. One size does not fit all well. But pulling together a number or tools and placing them in an area where people can pick and choose what fits for them is a rather organic process. What grows, grows. As people use a tool, share it with others, blog about it, find it useful, etc., that process will stimulate growth.
Pulling together existing and new products/services from many organizations to provide another level of service fits another analogy I use when talking about collaboration and developing communities and their organizations. I call it JigSaw Puzzlin' because each organization is like a puzzle piece with form (shape) and function that exists independently. Sometimes several pieces (organizations) get together and form a different shape with form and function. Yet each organization retains its independence and original form and function.
How is this like JigSaw Puzzlin'? When you work a jizsaw puzzle, you pick up pieces, turn them around, look around for other pieces that may fit with the first piece, and so on. If these two pieces don't fit, you don't throw them away. You look for other pieces that fit together in a different way with these two pieces. You might even temporarily abandon the first two pieces and come back to them later, separately. This is what Deb is doing in her "conspiracy" (her word) to find a solution to the question, "What if we had web-based tools to help mission-based organizations use every possible resource and meet every possible need?"
As usual, Ethos Roundtable was a stimulating and informative session/discussion followed by the monthly 501 Tech Club - Boston and hosted by the TechFoundation.
You can get a closer look at some of the services Deb discussed last night by visiting her blog and looking for the May 8th post, "Online capacity mapping and resource matching for nonprofits."
That was Deb Finn's opening line to tell us the topic of last night's Ethos Roundtable. Of course, this is huge and there is no one tool out there right now. It's more like a garden of available tools that, partly through conversations with Deb on this topic, are converging. As Deb herself states, "It's also clear that this could be many separate projects with clever mash-ups and data interchanges. In the age of XML, it does not have to be a monolith with one owner, one web host, and one platform."
The neat thing is, much of this is out there now. The difficult part is, it's not yet organized into anything recognizable. Yet. Getting it into a recognizable shape is why I used the garden analogy. One size does not fit all well. But pulling together a number or tools and placing them in an area where people can pick and choose what fits for them is a rather organic process. What grows, grows. As people use a tool, share it with others, blog about it, find it useful, etc., that process will stimulate growth.
Pulling together existing and new products/services from many organizations to provide another level of service fits another analogy I use when talking about collaboration and developing communities and their organizations. I call it JigSaw Puzzlin' because each organization is like a puzzle piece with form (shape) and function that exists independently. Sometimes several pieces (organizations) get together and form a different shape with form and function. Yet each organization retains its independence and original form and function.
How is this like JigSaw Puzzlin'? When you work a jizsaw puzzle, you pick up pieces, turn them around, look around for other pieces that may fit with the first piece, and so on. If these two pieces don't fit, you don't throw them away. You look for other pieces that fit together in a different way with these two pieces. You might even temporarily abandon the first two pieces and come back to them later, separately. This is what Deb is doing in her "conspiracy" (her word) to find a solution to the question, "What if we had web-based tools to help mission-based organizations use every possible resource and meet every possible need?"
As usual, Ethos Roundtable was a stimulating and informative session/discussion followed by the monthly 501 Tech Club - Boston and hosted by the TechFoundation.
You can get a closer look at some of the services Deb discussed last night by visiting her blog and looking for the May 8th post, "Online capacity mapping and resource matching for nonprofits."
Wednesday, May 20, 2009
Have You Tried Ask Your LawMaker?
Last night, Melinda Wittstock, Burueau Chief/Executive Director of Capitol News Connection (CNC) was featured at the Ethos Roundtable. An award-winning broadcast and print journalist, Melinda's experience in New York, Washington, and London spans BBC Radio and TV News, ABC News, National Public Radio (NPR), MSNBC/CNBC, as well as London's Times, Guardian, and Observer newspapers.
Melinda touched on a number of Web 2.0 topics with the guests as she demonstrated Ask Your Lawmaker and its widgit*. Ask Your Lawmaker provides ordinary people, like you and me, the opportunity to raise questions to our nation's lawmakers. The site's viewers vote on which questions they'd like to see answered; those with the highest votes get asked by CNC staff with the answers posted to the website.
The site includes podcasts, a blog, a widigit, and the Ask Your Question opportunity. There's a daily 2-minute Power Breakfast Podcast, which gives you a preview of what CNC expects to be covering during the day -- a preview of the day's news coverage!
While the website is being further developed, to improve functionality and smooth out the interaction between you and the site, it's fully functional and deserves your attention. If there's a question you've wanted asked on Capitol Hill, a burning issue you believe is being neglected, or maybe you want to find out if you're the only one who thinks they way you do about a particular national topic or trend, then pose your question and see what develops.
Capitol News Connection is owned by the nonprofit multimedia organization Pundit Productions, Inc. CNC provides nonpartisan news reporting and operates the Ask Your Lawmaker website.
*widgit = a web-based applet that provides ongoing content or permits user interaction; the Ask Your Lawmaker widgit permits anyone to run its feed on their website
Melinda touched on a number of Web 2.0 topics with the guests as she demonstrated Ask Your Lawmaker and its widgit*. Ask Your Lawmaker provides ordinary people, like you and me, the opportunity to raise questions to our nation's lawmakers. The site's viewers vote on which questions they'd like to see answered; those with the highest votes get asked by CNC staff with the answers posted to the website.
The site includes podcasts, a blog, a widigit, and the Ask Your Question opportunity. There's a daily 2-minute Power Breakfast Podcast, which gives you a preview of what CNC expects to be covering during the day -- a preview of the day's news coverage!
While the website is being further developed, to improve functionality and smooth out the interaction between you and the site, it's fully functional and deserves your attention. If there's a question you've wanted asked on Capitol Hill, a burning issue you believe is being neglected, or maybe you want to find out if you're the only one who thinks they way you do about a particular national topic or trend, then pose your question and see what develops.
Capitol News Connection is owned by the nonprofit multimedia organization Pundit Productions, Inc. CNC provides nonpartisan news reporting and operates the Ask Your Lawmaker website.
*widgit = a web-based applet that provides ongoing content or permits user interaction; the Ask Your Lawmaker widgit permits anyone to run its feed on their website
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